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- Our Approach
Confidence to change
Our approach is to transform "meaningless data" from your website into actionable information and business intelligence - and then recommend how to improve it. Which means change. That is, making changes to your website (or how you attract visitors to it) in order to improve results.
As official Google Analytics Authorised Consultants, we go way beyond the basic pageview reports most agencies offer. We help encourage your organisation to explore your web data by "democratising" its access and communicate the results with your colleagues at board, technical or any other level. By communicating complex concepts in a compelling and straightforward way, our process provides the know-how and gives you the confidence to change your website for better results.
Although technical experts in Google products, we approach website improvement from a non-technical, user experience view point. We are also broad minded enough to recognise that Google is not the only way - we just happen to think that Google products do a very good job, particularly for digital marketers.
Lastly, we recognise the tool itself isn't the key to success - it's the know-how and the insight from the data that makes the difference. Fundamentally we believe in the quotes presented at the top of every page e.g.
"Advanced web metrics is about doing the basics very well and applying it in a clever way"