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Knowledge Transfer - our Metrics & Analysis Service
We specialise in making website's effective by combining actionable Google Analytics data and the latest best practice website auditing techniques to provide clear recommendations on increasing conversions for your website.
As we build up a picture of your web site performance and effectiveness, we move from an education service into a strategic consulting service - guiding your organisation on how to capitalize on the latest web opportunities. And we are open and transparent with our approach. For example, sharing our knowledge with on-site trainings for your key contacts.
Our unique tiered Website Audit Report delivers facts, advice and recommendations that our clients often turn into work schedules for the continuous improvement of their sites. Our website review approach is standardised, proven and value for money:
Search Visibility Assessment
- Current keyword focus
- Current visibility & share of voice (paid and non-paid)
- Search Engine friendliness of web site architecture
- Link popularity - who is recommending your web site and in what context
- Detection of non-ethical Search Engine techniques
- Server performance assessment - uptime & speed effect visibility
Metrics Implementation
- Best practise installation of Google Analytics site wide
- Configuration of visitor goals, conversion funnels (paths) and segmentation filters
- Assessment of visitor volume, behaviour, conversions and marketing effectiveness
Page level audits
- Landing page quality assessment - visible content
- HTML source code content - invisible content
- Landing page structure and architecture assessment
What to do next
Call to schedule a time to speak with Brian Clifton PhD to discuss how a web site audit empowers you with a SWOT analysis of your site. Brian has 11+ years of digital marketing experience and was former Head of Web Analytics for Google, EMEA: +44 (0)845 727 3566